The soon to be newly-weds. Travis and Taylor. The story that is currently breaking the internet in half. Actually creating a glitch in the matrix. We are splitting off into new timelines…it is seismic.

Hopefully you are you happy for the soon-to-be-wedded.

Are her fans actually happy for her? Her music is @ its best when its about breakups. So that's a definite question mark.

And while a lot of you are tired of seeing her, hearing about her…the fact is, Taylor Swift has done a ton for NFL popularity.

Taylor Swift has brought unprecedented financial and viewership gains to the NFL by attracting a massive new audience of women and girls, significantly boosting merchandise and ticket sales, and increasing overall brand value by over $1 billion. Her presence has led to record-breaking social media engagement, a surge in Travis Kelce's jersey sales, and a broader appeal for the league.

 The NFL’s surge in female viewership cuts across different age demographics. Among teenage girls, NFL viewership has increased by 53 percent. Among the 18-24 age demographic, there has been an increase of 24 percent.

The guys discuss!